When people talk about indē wild, the focus is usually on the brand. Sometimes on scale. Sometimes on visibility. Occasionally on the fact that Diipa and I are married.
What rarely gets discussed is what it actually means to build something together, day after day, when the person you work with is also the person you share your life with.
This is not a founder story. It’s a partnership story.
From my point of view.
Before indē wild, there was trust
I met Diipa Khosla long before indē wild existed.
We met at university, at a time when neither of us was trying to build a company or create a public life. What existed first was mutual respect, curiosity, and the ability to have honest conversations without posturing.
That mattered later more than any business skill.
You can teach strategy. You can learn operations. You cannot manufacture trust under pressure.
Working with your spouse forces clarity fast
When you work with someone you love, ambiguity becomes expensive very quickly.
Unclear roles do not just slow the business down, they strain the relationship. Early on, we realised that if we were going to do this, we had to treat it seriously.
That meant:
- Clear ownership
- Clear decision rights
- Clear accountability
Not because we didn’t trust each other, but because we did.
Respect matters more than agreement
We do not agree on everything. If anything, we often approach problems from very different angles.
What makes it work is not agreement, but respect.
- Respect for each other’s domain.
- Respect for each other’s judgment.
- Respect for the fact that disagreement is not disloyalty.
In business, alignment on values matters far more than alignment on opinions.
The hardest part is not business, it’s boundaries
The hardest part of building indē wild together has not been fundraising, scaling, or expansion.
It has been learning when to stop talking about work.
When your lives overlap completely, the business can quietly take over every conversation, every dinner, every quiet moment. Without intention, it becomes the third partner in the relationship.
We had to learn how to create boundaries deliberately, not perfectly, but consistently enough to protect the relationship.
Public life adds pressure most people don’t see
Being public-facing founders adds a layer of complexity that doesn’t show up in metrics.
People project narratives. They assume ease. They assume certainty. They assume harmony.
What they don’t see are the trade-offs, the recalibrations, the moments where we slow down rather than push forward because something else needs attention.
Visibility amplifies both success and scrutiny. You learn quickly not to confuse either with truth.
Building indē wild changed how I define success
Earlier in my career, success looked like speed and growth.
A company that can adapt.
A partnership that can evolve.
A life that doesn’t collapse under its own momentum.
Building indē wild with Diipa has taught me that long-term success is less about intensity and more about consistency under changing conditions.
Why this partnership works
If I had to reduce it to a few fundamentals, it would be these:
- Shared values, even when priorities shift
- Complementary strengths, not duplicated ones
- The ability to have difficult conversations without ego
- Willingness to protect the relationship, not just the company
More than just business
When people search for Oleg Buller or Diipa Khosla husband, they are often looking for a neat explanation.
There isn’t one.
What exists instead is a partnership built over time, tested under pressure, and refined through experience.
Indē wild is something we built together.
Our relationship is something we continue to choose.
That distinction matters.
Final thought
Businesses can be built many ways. Partnerships cannot.
If there is one thing I have learned, it’s that the strongest partnerships are not the loudest or the most visible. They are the ones that hold up quietly, day after day, when no one is watching.
And that, for me, is what makes this more than just business.